Client: craaq

Experience design to centralize the consent management for CRAAQ websites

I designed the user experience, created an interactive prototype, did usability testing, and proposed the visual design for the redesigned website.

my responsibilities

Experience Design
Prototyping
Usability testing
Interface Design

my team

The strategic advisor for corporate affairs and the director of IT projects.

Time line: 10 weeks

Project summary

This project aimed to find a centralized solution to manage interests, facilitate interest data update, and comply with Canada’s Anti-Spam Legislation

Simplify IT and marketing efforts for maintaining and keeping up-to-date data and consent for electronic message databases.

Simplify IT and marketing efforts for maintaining and keeping up-to-date data and consent for electronic message databases.

Uniform the terminologies between sites.

The problem

Clients don’t have a simple way to manage their interest preferences or to consent to consent to receive commercial electronic communications

Clients have more than one place to manage their interests.

Non-uniform terminology employed “my subscriptions”, “my newsletters” and “my interests”.

Clients will keep receiving unsolicited emails unless they unsubscribe from all the interest lists.

Current interest management does not support consent from recipients to receive commercial electronic messages.

The process

This 10-week project involved producing an interactive prototype and conducting usability testing

Design process: define, research, ideation, prototyping and testing.

1

Identified scope and goals for the project
Made a portrait of the current technology
Defined the target technological solution
Prepared a high-level cost estimate

2

Quantitative research (Marketing Team)
Created provisional personas
Made competitive analysis
Made current customer map

3

Created a simplified flow for account creation
Designed the information architecture
Drew hand sketches for proposed solutions

4

Created a simplified flow for account creation
Designed the information architecture
Drew hand sketches for proposed solutions

5

Wrote scripts for the usability testing
Analyzed the list of identified problems
Qualified the problems in a frequency/impact matrix

Design solution

The design solution to solve the problem consisted of the following proposals

Final solution

Interactive prototypes and complete project

Interested in reading more?

Read the complete project for a detailed breakdown of the project's process, design ideas, user testing, problem-solving, and conclusions.

Read the complete project